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Title:
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DO E-BOOKS REFLECT CHILDRENS AESTHETIC PREFERENCES? |
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Author(s):
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Hsiu-Feng Wang, Julian Bowerman |
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ISBN:
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978-989-8533-22-7 |
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Editors:
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Katherine Blashki and Yingcai Xiao |
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Year:
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2014 |
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Edition:
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Single |
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Keywords:
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Visual complexity, e-book, children, aesthetic preference, gender |
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Type:
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Short Paper |
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First Page:
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238 |
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Last Page:
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242 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This experiment examined childrens aesthetic preferences for e-books designed for them. It applied Berlynes theory of aesthetic preference to these e-books: a theory which suggests that people prefer a medium level of stimuli to a low or high level of stimuli. The experiment used a 3 x 2 between-subjects experimental design. The variables were visual complexity and gender. A total of 60 children aged between 10 and 13 years old were involved. In the experiment the children were asked to rate 3 e-books with different levels of visual complexity for their aesthetic preference. The results showed that the children preferred the e-book that displayed a medium level of visual complexity, thus the results supported Berlynes theory. However, when the results were analysed by gender, it was found that the boys preferred the e-book with a high level of visual complexity while the girls preferred the e-book with a medium level of visual complexity. |
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